Ela's Sweets


For a recent design project, I created a mock-up packaging concept for Ela’s Sweets, a local dessert brand specializing in gluten-free treats. The project centered around a gluten-free cake and cupcake mix box, designed with a soft and inviting pink color scheme that reflects the brand’s sweet, whimsical personality.

The packaging design uses varying shades of pink to evoke warmth, joy, and indulgence—perfectly aligning with the comforting nature of home baking. I incorporated clean, modern typography, playful illustrative accents like sprinkles and frosting swirls, and a clear product window to give it a premium yet approachable feel. Using Adobe Illustrator and Photoshop, I made sure the layout balanced aesthetics with clarity: gluten-free labels are easy to spot, baking instructions are user-friendly, and the overall presentation is both eye-catching and informative.

This mock-up showcases my ability to create thoughtful, on-brand packaging that appeals to a target audience looking for both style and substance in their baking products.

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