Glossier Him

 


Introducing Glossier Him, a conceptual product line I developed for Glossier as part of a class project focused on branding, audience targeting, and campaign design. This sleek, modern skincare line was created with the goal of expanding Glossier’s reach by tailoring to a previously underrepresented demographic: men who are either loyal Glossier users themselves or partners of those who are.

This hypothetical campaign was built to reflect Glossier’s clean, minimalist aesthetic while introducing a masculine edge—maintaining the brand’s iconic identity but reimagined for a new audience. I used a combination of Adobe Creative Cloud tools, AI-generated content, and deep brand research to develop cohesive visuals and messaging across an Instagram carousel. Each slide featured custom graphics, mockup packaging, and product-focused storytelling, showcasing the line’s core benefits—simplicity, performance, and inclusivity.

By leveraging Glossier’s values of accessibility, authenticity, and skincare-first beauty, I conceptualized Glossier Him as a natural extension of the brand: a line that feels familiar to existing users but offers a fresh perspective tailored to men who value both function and design. This project reflects my passion for innovative brand strategy, thoughtful design, and meaningful consumer connection.



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