Jessie Bilotta's Blog

Updated Logo for Jessie B Designs – A Fresh Look for a Growing Brand This refreshed logo represents the evolution of Jessie B Designs —a creative brand focused on delivering bold, modern design solutions across digital and print platforms. As my personal design style has matured, I wanted a visual identity that reflects not only where JB Designs started, but where it's headed. The updated logo features clean, contemporary typography with a minimalist design that emphasizes clarity and confidence. The color palette has been refined to better reflect the brand's aesthetic—balanced, professional, and creative. Every detail was thoughtfully chosen to signal a more elevated and versatile direction, while maintaining a sense of individuality and originality. Designed using Adobe Illustrator , the new logo works seamlessly across different platforms and mediums—from business cards and social content to client-facing documents and web design. This rebrand is more than just a new loo...

For a recent design project, I created a mock-up packaging concept for Ela’s Sweets , a local dessert brand specializing in gluten-free treats. The project centered around a gluten-free cake and cupcake mix box , designed with a soft and inviting pink color scheme that reflects the brand’s sweet, whimsical personality. The packaging design uses varying shades of pink to evoke warmth, joy, and indulgence—perfectly aligning with the comforting nature of home baking. I incorporated clean, modern typography, playful illustrative accents like sprinkles and frosting swirls, and a clear product window to give it a premium yet approachable feel. Using Adobe Illustrator and Photoshop , I made sure the layout balanced aesthetics with clarity: gluten-free labels are easy to spot, baking instructions are user-friendly, and the overall presentation is both eye-catching and informative. This mock-up showcases my ability to create thoughtful, on-brand packaging that appeals to a target audience lo...

  Introducing Glossier Him , a conceptual product line I developed for Glossier as part of a class project focused on branding, audience targeting, and campaign design. This sleek, modern skincare line was created with the goal of expanding Glossier’s reach by tailoring to a previously underrepresented demographic: men who are either loyal Glossier users themselves or partners of those who are. This hypothetical campaign was built to reflect Glossier’s clean, minimalist aesthetic while introducing a masculine edge—maintaining the brand’s iconic identity but reimagined for a new audience. I used a combination of Adobe Creative Cloud tools , AI-generated content , and deep brand research to develop cohesive visuals and messaging across an Instagram carousel. Each slide featured custom graphics, mockup packaging, and product-focused storytelling, showcasing the line’s core benefits—simplicity, performance, and inclusivity. By leveraging Glossier’s values of accessibility, authentici...

  Using Adobe InDesign, I created mock magazine pages for one of my favorite companies line "Glossier You". To do so, I created an intriguing cover page followed by a page containing the variety of different products within the line. 

  Using Photoshop, I created layers of myself with a variety of filters. The color palette includes orange, pink, and green colors to exhibit a neon/vibrant type of look. This image is also meant to represent OCD, this is shown with the soundwaves and abundance of layers and faces surrounding.  I have also included different formats that distort the image to explore the range of possibilities. 

 In order to create a variety of versatile business cards and logos, I created a unique and easily adaptable logo using Adobe Illustrator. The logo I created is simple, memorable, timeless, versatile, appropriate, and universal. Therefore, I was able to place the logo on a variety of distinct horizontal and vertical cards, with a range of colors and printing options. I started off by using 4 different adjectives that describe me and plugging them into an AI generator. This is how I got the original idea of my logo, and then proceeded to generate a logo that I love and can use for however long I want.    In order to create a variety of versatile business cards and logos, I created a unique and easily adaptable logo. The logo I created is simple, memorable, timeless, versatile, appropriate, and universal. Therefore, I was able to place the logo on a variety of distinct horizontal and vertical cards, with a range of colors and printing options. I started off by using 4 ...